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This weekend’s global music event, Live 8, is using every medium possible to raise awareness about poverty — from streaming music and video to texting, blogging, satellite radio and television. One of the biggest efforts is by AOL Music, which will host live feeds of the concerts in six cities: London, Paris, Rome, Berlin, Toronto […]
Herbie and NASCAR rivals sport brand, as does Lohan’s cap, via product placement. There are certain people in Akron who don’t want you to spend a lot of time watching Herbie in the latest Walt Disney Pictures movie that debuts nationally today. They also don’t want you to pay a whole heckuva lot of attention […]
IF YOU think you’re seeing more product placement on TV, you’re right: The amount of brand appearances on prime-time television has almost doubled in the last year, according to Nielsen Product Placement. From Jan 1 to April 26, there were 8,012 appearances by the top 10 most-placed brands on major network TV shows. That’s up […]
LinkedIn is great for business, once you get passed the spam and bots. Spending over a decade building a B2B business, you learn a couple of marketing tricks. The biggest one: discover where your customers hang out. For AdTech, this used to be conferences like AdWeek, DMEXCO, iMedia, etc, but over the last couple of […]
Tell us about your role and journey into technology. How did you co-start C3 Metrics? While working in the world of product placement and branded entertainment, I was lucky enough to meet my C3 Metrics Co-Founder Mark Hughes. A marketing legend, Hughes convinced a town to rename themselves from Halfway, Oregon to Half.com Oregon, creating […]
In a move to more adequately protect consumer privacy, Google recently announced that its Chrome browser will no longer support third-party tracking cookies “within two years.” In its place, the walled garden unveiled its “Privacy Sandbox” initiative. While advertisers have used cookies as a key mechanism to target audiences and track consumers online, let’s all […]
Today, marketers are being held accountable for their organizational bottom line more than ever before. With transparency increasing across marketing departments and businesses, brand leaders are being asked to track every dollar spent and demonstrate to finance leads how they are impacting revenue. This reality, in tandem with marketer concern about how many of their […]
When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Starting with a $100,000 ad budget, Ted built Sprint/Nextel into one of the largest marketing programs in the world. Hear about private concerts with Dave Matthews to fireside chats with Bill Gates and why attribution is a necessity in today’s media environment.