Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.
Prior to joining WideOrbit to lead buy-side strategy, sales, and development, Greenfield was the co-founder and COO of C3 Metrics, where he served as the chief architect of the Attribution Data Cloud, serving billions of impressions for clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender. Greenfield’s technical innovations include real-time digital viewability measurement, integrated linear and OTT television measurement and the creation of a cookie-less identifier. Growing the team to 55 with 171% YOY growth led to being named to Deloitte’s 2018 Technology Fast 500.
His extensive work with the Media Ratings Council led to accreditation for viewability and the creation of attribution accreditation, the first for the industry for which he was recognized at the Market Research Council where he was named a ‘Star of Attribution’ by Sequent Partners.
Prior to C3 Metrics, Greenfield founded 1st Approach, a branded entertainment agency focused on convergence of technology and growth marketing where he served GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs and more. His creations include Verizon’s Effie award-winning ‘How Sweet The Sound’, Medicis Pharmaceutical’s (which spawned the Real Housewives franchise), Land Watch, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser, and Position Solutions, one of the first SaaS search engine optimization platforms.
Greenfield started his career building a chiropractic clinic which scaled via word of mouth marketing by adopting a philosophy of treatment first, where no one was turned away, regardless of ability to pay, which is detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.
An in-demand conference speaker, Greenfield has been featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT. His thought leadership has appeared in The New York Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily.
Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood.