The FP&A Guy
How Finance and Marketing Align on ROI
With The FP&A Guy: how marketers and finance teams can move past flawed attribution models and agree on what actually drives ROI.
Interviews
Where measurement gets challenged.
Conversations on television and podcasts about why most marketing measurement is flawed, and what actually drives growth.
Mandi Ellefson
Why Marketing Measurement Is Broken
With Mandi Ellefson: marketing isn't failing, measurement is, and how brands can finally tie what they spend to real business outcomes.
Vendasta
Why Your Marketing Dashboard Is Misleading
On Vendasta's podcast I rethink how marketing should be measured when clicks, last-touch and GA4 can't see the full picture.
Bloomberg Technology
Measuring Performance in the Amazon Era
On Bloomberg TV, on Singles Day: why the real story is the data, and why traditional attribution struggles to keep up when the sale happens on Amazon.
The Attribution Brief
Twice-monthly notes from Jeff Greenfield
Short, opinionated, on what's actually working in measurement.