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When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change.
When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse – and what’s next.
0.75x 1x 1.25x 1.5x 2x 0:0037:31 Vanessa Branco – Founder, Versa9 Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify Vanessa Branco knows: When you buy digital media at scale, you need to have advertising attribution. She used Attribution to discover the ‘halo’ of digital advertising which filled the […]
Izzet Agoren knows: Accurate attribution models cannot be built by data scientists alone…you need a team who understands how media operates in the real world. An electrical engineer who launched his own ISP in 2002 in Cypress, Izzet search for the signal in the noise led him to AdTech. As the VP of Data Science for Rauxa, hear how he’s overcome the barriers to better measurement.
Michael Kaushansky is one of today’s brightest measurement leaders. He comes on the show and shares the story of how he came to be in the digital marketing space and how he along with other mathematicians came to birth what is essentially known as attribution today, tune in to this episode to also hear what he foresees as its inevitable future!
0.75x 1x 1.25x 1.5x 2x 0:0036:36 Lee Beale – Managing Direct at Crossmedia Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify What can marketers learn from Crossmedia’s data analytics guru Lee Beale? How to make the right bets with your marketing budget and build your business. […]
0.75x 1x 1.25x 1.5x 2x 0:0020:57 David Kaplan – Head of Digital Marketing at GrocerKey Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify David Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier — what can be done about viewability and attribution. […]
0.75x 1x 1.25x 1.5x 2x 0:0046:01 Jane Clarke – CEO, Managing Director Coalition for Innovative Media Measurement (CIMM) Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify Today we welcome Jane Clarke whose knowledge, experience and initiatives continue to push the attribution and measurement market forward. Tune in for […]
0.75x 1x 1.25x 1.5x 2x 0:0039:50 The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify Google’s announcement about the removal of third-party cookies sent shockwaves thru both the advertising world and Wall Street. Is this an […]