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Archive · E-Commerce Times· February 2006 · Quoted as EVP, 1st Approach

Virtual Product Placement Infiltrates TV, Film, Games

On the rise of 'virtual' product placement, where products are digitally inserted into finished TV, film and game footage, as a response to ad-skipping DVR viewers.

“not just throw it in there and we are all set.”

That was 2006. For what I think now, read The Attribution Brief →