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Archive · AP (asap)· July 2006 · Quoted as EVP, 1st Approach

Hollywood Parties Inside A Commercial

An AP look at the Polaroid Beach House in Malibu, where PR firms threw free celebrity parties stocked with sponsors' products so stars would be photographed using them.

“You could say the $100,000 Oscar bag has made its way to birthday parties.”

“It’s part of the typical backstage experience.”

That was 2006. For what I think now, read The Attribution Brief →