Jeff Greenfield
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Archive · March 2006 · Quoted as EVP, 1st Approach

Advertisers Get Piece Of Local News Shows

Local TV stations such as KRON San Francisco and KMEX Los Angeles had begun selling product integrations inside their newscasts, raising alarms about news credibility.

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“These production companies have called me and pitched me on the idea of how they do product placement within news stories.”
Jeff Greenfield, EVP, 1st Approach
Source not recorded Original no longer online.

That was 2006. For what I think now, read The Attribution Brief →

The Attribution Brief

Twice-monthly notes from Jeff Greenfield

Short, opinionated, on what's actually working in measurement.