How reality TV turned the show itself into the commercial (Coke on American Idol, Pontiac on The Apprentice) and why watchdogs wanted it regulated like infomercials; Jeff explained why integration beats the 30-second spot in the TiVo era.
It’s a whole new ballgame – shows like ‘The Apprentice’ have taken the practice to a new level,
The ad has become part of the show; it’s the ultimate in product integration.
90 percent of TV viewers who get up and leave during commercials,
