Jeff Greenfield
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Archive · United Press International (UPI)· June 2005 · Quoted as EVP, 1st Approach

Actors spar over video-game voices

The Screen Actors Guild rejected a pay deal for video-game voice work that its sister union AFTRA had accepted; Jeff was quoted arguing that star voices make a game feel cool but don't move sales, which depend on gameplay.

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As reported; not a direct quote
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That was 2005. For what I think now, read The Attribution Brief →

The Attribution Brief

Twice-monthly notes from Jeff Greenfield

Short, opinionated, on what's actually working in measurement.