Archive·Back Stage·June 2006·Quoted as EVP, 1st Approach
Where Product Meets Program
A Back Stage feature on the tension between the actors' and writers' unions and the growth of product placement, using Lifetime's Perfectmatch.com-funded comedy Lovespring International as a case study.
“What I tell my clients is, if you create good content, the distribution will be there…. I see TV as an excuse to do marketing.”
“When it’s done too much, it becomes exhausting to watch, viewers start to tune out, the bloggers pick up on it.”
