Jeff Greenfield
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Archive · October 2008 · Quoted as EVP, 1st Approach

Spreading the Gospel Music

A preview of the Los Angeles regional of Verizon Wireless's 'How Sweet the Sound' gospel-choir competition, following a small South L.A. church choir into the arena-sized sing-off.

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Source not recorded Original no longer online.

That was 2008. For what I think now, read The Attribution Brief →

The Attribution Brief

Twice-monthly notes from Jeff Greenfield

Short, opinionated, on what's actually working in measurement.