Jeff Greenfield
← Archive

Archive · 2005 · Quoted as EVP, 1st Approach

No Place Like Home

A local-angle story on the 2005 box-office slump: a suburban Atlanta family and a home-theater dealer explain why people were staying home, and Jeff laid out the studios' shift toward a DVD-driven home-entertainment model.

Associated Press (AP) logo
As reported; not a direct quote
Source not recorded Original no longer online.

That was 2005. For what I think now, read The Attribution Brief →

The Attribution Brief

Twice-monthly notes from Jeff Greenfield

Short, opinionated, on what's actually working in measurement.