Interstate Bakeries put Wonder bread on Will Ferrell's race car and uniform in Talladega Nights without anyone at the company or its agency having read the script.
“I’m a little surprised, no actually very surprised that no one, not the company nor their agency has read the script. This is a family-friendly, all-American brand and the movie is a comedy, and based on some of his other movies, you could run the risk of alienating some of your customers.”
“It’s always more important to protect the brand than promote it.”
