Jeff Greenfield
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Archive · The Christian Science Monitor· November 2005 · Quoted as EVP, 1st Approach

Has hidden advertising gone too far?

The Writers Guild and Screen Actors Guild demanded a code of conduct (and a cut of the revenue) for product placement in TV and film, threatening an FCC appeal; Jeff was the industry voice arguing the unions' push was a money grab.

The Christian Science Monitor logo
As reported; not a direct quote
The Christian Science Monitor · reported by Daniel B. Wood Read the original →

That was 2005. For what I think now, read The Attribution Brief →

The Attribution Brief

Twice-monthly notes from Jeff Greenfield

Short, opinionated, on what's actually working in measurement.