Archive·Wired·June 2005·Quoted as EVP, 1st Approach
Gadget Promos Creep Into TV Shows
Tech marketers were writing gadgets into prime-time plots as viewers skipped ads, and 'object-tracking' promised click-to-buy TV; Jeff described seeding TV writers with Black & Decker's AutoTape and how cash-hungry producers will rewrite scripts for a sponsor.
There’s a comedy element to it,
It could poke somebody. There could even be a sexual connotation. It’s funny.
Greenfield noted that gadget makers are now sending piles of products to writers and producers to infiltrate their psyches during the all-important brainstorming sessions that determine plot lines for the new TV seasons.
They’ll say, ‘We’re willing to do anything for that money,'
They might offer to work it into the script that (one of the characters) works at the cell-phone company,
