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Archive · Brandweek· 2006 · Quoted as EVP, 1st Approach

Coke Forces TV Placement Clutter Debate Into The Open

With placements up 31% on network prime time and Coke reining in its CAA deal, producers and agencies openly blamed network-mandated integrations for cluttering shows like The Apprentice.

“Their ratings decline is in direct proportion to the amount of branded entertainment.”

“perfect example is The Apprentice [NBC].”

That was 2006. For what I think now, read The Attribution Brief →