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Archive · Automotive News· February 2006 · Quoted as EVP, 1st Approach

Chrysler Shares Spotlight With Harrison Ford in Firewall

Chrysler's product-placement deal put the 300C and Pacifica in the Harrison Ford thriller Firewall and let the carmaker reuse film footage in its own ads.

“tremendous amount of cost pressure.”

That was 2006. For what I think now, read The Attribution Brief →