Archive·September 2005·Quoted as EVP, 1st Approach
Attention-grabbing film promotions were the exception and not the rule
A trade round-up judging which summer-2005 movie tie-ins actually broke through -- Cingular's Chewbacca ringtone spot for Revenge of the Sith and Budweiser's Wedding Crashers campaign -- with Jeff among the marketers polled.
The Cingular campaign with the ringtone ad was just phenomenal,
It was a great commercial that created a lot of buzz.
‘Wedding Crashers’ was huge, the tie-in with Budweiser was perfectly done, and it was a perfect movie for Budweiser,
