{"id":3181,"date":"2020-07-26T09:54:26","date_gmt":"2020-07-26T13:54:26","guid":{"rendered":"https:\/\/new.jeffgreenfield.com\/?p=3181"},"modified":"2020-07-26T16:41:04","modified_gmt":"2020-07-26T20:41:04","slug":"bloomberg-technology-interview-on-singles-day","status":"publish","type":"post","link":"https:\/\/jeffgreenfield.com\/bloomberg-technology-interview-on-singles-day\/","title":{"rendered":"Bloomberg Technology Interview On Single&#8217;s Day"},"content":{"rendered":"<p><u>Shery Ahn<\/u><br \/>\nGreat record sales for Alibaba and yet investors don\u2019t seem to be impressed. The stock actually fell and Baird now saying that sales saw a meaningful deceleration from 2018 levels. What\u2019s your take?<\/p>\n<p><u>Jeff Greenfield<\/u><br \/>\nIt\u2019s definitely a deceleration compared to previous years, but the key is that if you look at the growth since they started pushing on Singles Day, it\u2019s absolutely incredible.<\/p>\n<p>We shouldn\u2019t be too impressed with the dollars, the big story here is the data: how they\u2019re able to do it and when you look on comparison \u2013 when you look at the number of people that Alibaba shoppers have and you compare that to the US population, Prime Day and Black Friday it is actually not that far behind. The numbers with Alibaba are much much larger, but there\u2019s so many more people.<\/p>\n<p>The big story here is the data and what happens with the data for retailers in the US.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/2blaaw8403.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_2blaaw8403 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/2blaaw8403\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><u>Kurt Wagner<\/u><br \/>\nI\u2019m curious when you talk about that data. Give us a sense of why that\u2019s so valuable to Alibaba especially in the growing field here of e-commerce players. What does that kind of data give them that someone like an Amazon for example might not get through prime or do they get that through Prime Day?<\/p>\n<p><u>Jeff Greenfield<\/u><br \/>\nThey do get it through Prime Day. The key here is understanding how that data has an impact for advertisers. There\u2019s a lot of advertisers here in the US and a lot of big companies that traditionally don\u2019t have access to that data. For example, CPG companies \u2013 like a cleaner<br \/>\nor soap company \u2013 they don\u2019t have access to that data and advertisers are finally waking up and that\u2019s why you\u2019re seeing that a lot of advertisers are now jumping onboard and realizing that in<br \/>\norder to get that data they need to have a relationship with the consumer.<\/p>\n<p>If you look at Tide for example \u2013 they have gone and started acquiring cleaners around the country so they can actually have that \u2018one-to-one\u2019 relationship.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3182 aligncenter\" src=\"https:\/\/new.jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/tide.jpg\" alt=\"\" width=\"420\" height=\"205\" srcset=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/tide.jpg 420w, https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/tide-300x146.jpg 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For a lot of people in this country, their local cleaner is now called Tide Cleaners.<\/p>\n<p>The other side to that data and why it\u2019s so important, is that consumers today want a curated<br \/>\nexperience. Consumers don\u2019t want to just walk into a mall and have everything that\u2019s for sale there and that\u2019s why we\u2019ve seen companies like Stitch Fix start to explode like crazy.<\/p>\n<p>This idea that you can get exactly what fits you, exactly what you need, what\u2019s made for you, to come to your home every single month \u2013 that\u2019s what consumers today want and that\u2019s where retailers really seem to kind of miss the message.<\/p>\n<p>If you walk into a mall today \u2013 you\u2019re really walking into a graveyard of brands that have not<br \/>\ncaught up and are not taking advantage and looking forward with business intelligence.<\/p>\n<p><u>Shery Ahn<\/u><br \/>\nWhen it comes to Alibaba though, there\u2019s always some questions about what the Single\u2019s Day sale means for their bottom line. There has been some accounting scrutiny over Alibaba here in the US, so what do we know about how much this actually contributes to their business?<\/p>\n<p><u>Jeff Greenfield<\/u><br \/>\nThat\u2019s a great question \u2013 because at the end of the day in order to get that many consumers to purchase that large number of goods, there\u2019s a lot of deep discounting that goes on. Across the world, consumers all still want one thing \u2013 they want a huge bargain and that\u2019s why sales are so big. That\u2019s a big question that we\u2019re not going to find out today in terms of what it\u2019s going to impact their bottom line \u2013 but believe me there\u2019s a lot of discounting that went on there.<\/p>\n<p><u>Kurt Wagner<\/u><br \/>\nYou talked a lot about making sure that this experience for consumers is moving towards this idea of being personalized. How do you kind of align that with what we\u2019re seeing from social platforms like an Instagram or a Pinterest that\u2019s trying to be both spontaneous and also personalized at the same time?<\/p>\n<p><u>Jeff Greenfield<\/u><br \/>\nSocial platforms are a whole different aspect in terms of data. The big problem that these platforms have is they can personalize as much as they want but they\u2019re not actually selling anything so they\u2019re missing that link between commerce. Think about it in terms of Facebook \u2013 the only thing they\u2019re selling are ads. They\u2019re really just selling your information. Google<br \/>\nthemselves are also not selling anything at all \u2013 all they\u2019re selling is your information. They\u2019re missing that link that Amazon actually has.<\/p>\n<p>Amazon is in an amazing and powerful situation because not only do they have that data, not only<br \/>\nare they selling ads, but they also have goods that they\u2019re able to sell.<\/p>\n<p>It wouldn\u2019t surprise me when you start to look at Facebook and Google with the amount of cash they have, that they would be looking to make an acquisition for some shopping platform. They need to have a direct connection to commerce in order to really take full advantage of all the data they have.<\/p>\n<p><u>Shery Ahn<\/u><br \/>\nHow are we expecting the Singles Day performance to help when it comes to that Hong Kong IPO share sale of 15 billion dollars that could come any day now for Alibaba?<\/p>\n<p><u>Jeff Greenfield<\/u><br \/>\nInvestors should be somewhat impressed with those numbers. They probably aren\u2019t that impressed that the growth wasn\u2019t as high as the years before, but I think what\u2019s going to be interesting more than even what happens with Alibaba is how does this impressive number with Singles Day \u2013 what does it do for the economy here in the US and what what\u2019s going to happen in Q4 as we move towards the shopping season here?<\/p>\n<p>Are we gonna see a 25 percent jump? We should.<\/p>\n<p>If we don\u2019t see as much of a jump what that tells us is that Alibaba is really taking better advantage of their data than the retailers here in the US.<\/p>\n<p><u>Shery Ahn<\/u><br \/>\nIt\u2019s all about that data and analytics and Jeff thank you so much. That was Jeff Greenfield joining us from C3 Metrics. This is Bloomberg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shery Ahn Great record sales for Alibaba and yet investors don\u2019t seem to be impressed. The stock actually fell and Baird now saying that sales saw a meaningful deceleration from 2018 levels. What\u2019s your take? Jeff Greenfield It\u2019s definitely a deceleration compared to previous years, but the key is that if you look at the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bloomberg Technology Interview On Single&#039;s Day - Jeff Greenfield<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jeffgreenfield.com\/bloomberg-technology-interview-on-singles-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bloomberg Technology Interview On Single&#039;s Day - Jeff Greenfield\" \/>\n<meta property=\"og:description\" content=\"Shery Ahn Great record sales for Alibaba and yet investors don\u2019t seem to be impressed. The stock actually fell and Baird now saying that sales saw a meaningful deceleration from 2018 levels. What\u2019s your take? 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