{"id":3044,"date":"2020-07-06T07:00:00","date_gmt":"2020-07-06T11:00:00","guid":{"rendered":"https:\/\/jeffgreenfield.com\/?p=2862"},"modified":"2020-07-26T09:00:33","modified_gmt":"2020-07-26T13:00:33","slug":"nathan-gorenflo-director-of-digital-strategy-marketing-operations-at-franklin-university","status":"publish","type":"post","link":"https:\/\/jeffgreenfield.com\/nathan-gorenflo-director-of-digital-strategy-marketing-operations-at-franklin-university\/","title":{"rendered":"Nathan Gorenflo &#8211; Director of Digital Strategy &#038; Marketing Operations at Franklin University"},"content":{"rendered":"<div class=\"player_container player-3044\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-3044\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url() repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">31:46<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"https:\/\/traffic.libsyn.com\/secure\/thisisattribution\/TIA_010.mp3?dest-id=1465385\">Nathan Gorenflo &#8211; Director of Digital Strategy &#038; Marketing Operations at Franklin University<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/this-is-attribution\/id1478772556?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly90aGlzaXNhdHRyaWJ1dGlvbi5saWJzeW4uY29tL3Jzcw==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a class=\"button-share\" style=\"display:none !important;\" href=\"#\">Share<\/a>\n\t\t\t\t<div class=\"webui-popover-content share-buttons\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/jeffgreenfield.com\/nathan-gorenflo-director-of-digital-strategy-marketing-operations-at-franklin-university\/\" title=\"Share on Facebook\" target=\"_blank\" class=\"facebook\"><i class=\"fa fa-facebook\"><\/i><\/a>\n\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/share?text=Nathan+Gorenflo+%E2%80%93+Director+of+Digital+Strategy+%26+Marketing+Operations+at+Franklin+University -&url=https:\/\/jeffgreenfield.com\/nathan-gorenflo-director-of-digital-strategy-marketing-operations-at-franklin-university\/\" title=\"Share on Twitter\" target=\"_blank\" class=\"twitter\"><i class=\"fa fa-twitter\"><\/i><\/a>\n\t\t\t\t<\/div><a class=\"button-sppreview\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/getpodcast.reviews\/id\/1478772556\">Leave a Review<\/a><a class=\"button-spplisten\" style=\"display:none !important;\" href=\"javascript:window.open('https:\/\/traffic.libsyn.com\/secure\/thisisattribution\/TIA_010.mp3?dest-id=1465385','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/traffic.libsyn.com\/secure\/thisisattribution\/TIA_010.mp3?dest-id=1465385\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/thisisattribution.libsyn.com\/rss\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/thisisattribution.libsyn.com\/rss\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/3Wb8XoX2r9dqMBrbEe6K0b?si=U4Ki8cwXSJCy7mKZWZEQMQ\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div><\/div>\n<p class=\"p1\">Nathan Gorenflo is an expert in EDU lead generation.<\/p>\n<p class=\"p1\">He comes on the show and shares his experience with operationalizing attribution at Franklin University.<\/p>\n<p class=\"p1\">A case study in technology adoption and a lesson on why you should not attempt to swallow the entire attribution camel all at once.<\/p>\n<p class=\"p1\"><b>About Nathan:<\/b><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3117 alignleft\" src=\"https:\/\/new.jeffgreenfield.com\/wp-content\/uploads\/2019\/09\/nathan.png\" alt=\"\" width=\"227\" height=\"161\" \/>Nathan Gorenflo is the Director of Digital Strategy and Marketing Operations at Franklin University.<\/p>\n<p class=\"p1\">A computer scientist by training, Nathan became the digital expert at an agency during the birth of the digital era in 1999.<\/p>\n<p class=\"p1\">After three years on the agency side, Nathan moved to the brand side, spending time with Mountain Top Conferences, Wells Fargo, and Cardinal Health.<\/p>\n<p class=\"p1\">An experienced digital marketer, Nathan was initially attracted to attribution\u2019s ability to provide a viewable conversion where credit was only provided to digital ads that were seen.<\/p>\n<p class=\"p1\"><strong>Key takeaways<\/strong>:<\/p>\n<p class=\"p1\"><span>[1:34]<\/span> I introduce today\u2019s guest, Nathan Gorenflo, and ask him to walk us through his measurement career trajectory from being a programmer in an agency before the birth of digital marketing to today.<\/p>\n<p class=\"p1\"><span>[3:32]<\/span> Nathan recounts how he started at Franklin University and what the priorities were nine years ago, and how they have embraced digital as a whole.<\/p>\n<p class=\"p1\"><span>[7:58]<\/span> Before the advent of attribution, Nathan\u2019s department was focused primarily on Google Analytics and though they still use it, it\u2019s a fairly limited tool.<\/p>\n<p class=\"p1\"><span>[11:23]<\/span> Jeff and Nathan talk about the importance of filling your sales funnel, which touchpoints are responsible, and thoroughly understanding your customer journey in order to generate flow.<\/p>\n<p class=\"p1\"><span>[13:37]<\/span> Nathan shares his biggest attribution Aha!<\/p>\n<p class=\"p1\"><span>[17:16]<\/span> So you trust your vendor reporting? Nathan encourages you to have multiple independent resources if you want to have any kind of confidence in the picture you\u2019re looking at.<\/p>\n<p class=\"p1\"><span>[19:40]<\/span> New tech can be a challenge to operationalize, Nathan speaks to how Franklin managed this new tech adoption.<\/p>\n<p class=\"p1\"><span>[23:08]<\/span> Five years in, Nathan talks about where he hopes attribution is heading in the coming years.<\/p>\n<p class=\"p1\"><span>[25:20]<\/span> Nathan shares one thing that he knows that no one else knows: understanding how branding and direct response fit together. I thank him for coming on the podcast and sharing so much of his experience.<\/p>\n<p class=\"p1\">Be sure to tune in for the next episode and thanks for listening!<\/p>\n<p class=\"p1\"><strong>Connect with our guest<\/strong>:<\/p>\n<p class=\"p1\">Nathan Gorenflo on <a href=\"https:\/\/twitter.com\/ngorenflo?lang=en\"><span class=\"s1\">Twitter<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>0.75x 1x 1.25x 1.5x 2x 0:0031:46 Nathan Gorenflo &#8211; Director of Digital Strategy &#038; Marketing Operations at Franklin University Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify Nathan Gorenflo is an expert in EDU lead generation. He comes on the show and shares his experience with operationalizing attribution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nathan Gorenflo - Director of Digital Strategy &amp; Marketing Operations at Franklin University - Jeff Greenfield<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jeffgreenfield.com\/nathan-gorenflo-director-of-digital-strategy-marketing-operations-at-franklin-university\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nathan Gorenflo - Director of Digital Strategy &amp; Marketing Operations at Franklin University - Jeff Greenfield\" \/>\n<meta property=\"og:description\" content=\"0.75x 1x 1.25x 1.5x 2x 0:0031:46 Nathan Gorenflo &#8211; Director of Digital Strategy &#038; Marketing Operations at Franklin University Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify Nathan Gorenflo is an expert in EDU lead generation. 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Director of Digital Strategy &#038; Marketing Operations at Franklin University Apple PodcastsGoogle PodcastsPlayer EmbedShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify Nathan Gorenflo is an expert in EDU lead generation. He comes on the show and shares his experience with operationalizing attribution [&hellip;]","og_url":"https:\/\/jeffgreenfield.com\/nathan-gorenflo-director-of-digital-strategy-marketing-operations-at-franklin-university\/","og_site_name":"Jeff Greenfield","article_published_time":"2020-07-06T11:00:00+00:00","article_modified_time":"2020-07-26T13:00:33+00:00","og_image":[{"width":261,"height":185,"url":"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2019\/09\/nathan.png","type":"image\/png"}],"author":"Jeff Greenfield","twitter_card":"summary_large_image","twitter_creator":"@jeffgreenfield","twitter_site":"@jeffgreenfield","twitter_misc":{"Written by":"Jeff Greenfield","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jeffgreenfield.com\/nathan-gorenflo-director-of-digital-strategy-marketing-operations-at-franklin-university\/#article","isPartOf":{"@id":"https:\/\/jeffgreenfield.com\/nathan-gorenflo-director-of-digital-strategy-marketing-operations-at-franklin-university\/"},"author":{"name":"Jeff Greenfield","@id":"https:\/\/jeffgreenfield.com\/#\/schema\/person\/549916ff13d8f26dd2f3bba0d8bd9dec"},"headline":"Nathan Gorenflo &#8211; 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