{"id":3197,"date":"2020-07-26T10:14:22","date_gmt":"2020-07-26T14:14:22","guid":{"rendered":"https:\/\/new.jeffgreenfield.com\/?page_id=3197"},"modified":"2023-08-26T11:35:31","modified_gmt":"2023-08-26T15:35:31","slug":"thought-leadership","status":"publish","type":"page","link":"https:\/\/jeffgreenfield.com\/thought-leadership\/","title":{"rendered":"Thought Leadership"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kd370u9s-a557f1a1728aaa2f6ddf19701168d54a\">\n#top .av-special-heading.av-kd370u9s-a557f1a1728aaa2f6ddf19701168d54a{\npadding-bottom:1px;\nfont-size:40px;\n}\nbody .av-special-heading.av-kd370u9s-a557f1a1728aaa2f6ddf19701168d54a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kd370u9s-a557f1a1728aaa2f6ddf19701168d54a .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-kd370u9s-a557f1a1728aaa2f6ddf19701168d54a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kd370u9s-a557f1a1728aaa2f6ddf19701168d54a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kd370u9s-a557f1a1728aaa2f6ddf19701168d54a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kd370u9s-a557f1a1728aaa2f6ddf19701168d54a av-special-heading-h3 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Thought Leadership<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a7j93-533025bbda838f0caf1266024e0be7bc\">\n#top .av_textblock_section.av-a7j93-533025bbda838f0caf1266024e0be7bc .avia_textblock{\nfont-size:20px;\n}\n<\/style>\n<section  class='av_textblock_section av-a7j93-533025bbda838f0caf1266024e0be7bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Brands have always had a multitude of choices of where to spend their media budgets.<\/p>\n<p>The emergence of digital marketing provided marketers an opportunity to iterate faster than ever and provide what &#8216;appeared&#8217; to be better measurement.<\/p>\n<p>Each of these bylines and interviews focus on measurement in the ever-changing marketing ecosystem.<\/p>\n<\/div><\/section>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-2  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-3384 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_fifth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/jeffgreenfield.com\/nows-not-the-time-to-cut-back-on-marketing-heres-what-to-do-instead\/' data-rel='slide-1' class='slide-image' title='Now\u2019s Not The Time To Cut Back On Marketing. Here\u2019s What To Do Instead'><img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2021\/10\/street-fight-2-260x185.jpg\" class=\"wp-image-3386 avia-img-lazy-loading-not-3386 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/jeffgreenfield.com\/nows-not-the-time-to-cut-back-on-marketing-heres-what-to-do-instead\/' title='Now\u2019s Not The Time To Cut Back On Marketing. Here\u2019s What To Do Instead'>Now\u2019s Not The Time To Cut Back On Marketing. Here\u2019s What To Do Instead<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-10-03T17:12:31-04:00\" >October 3, 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/nows-not-the-time-to-cut-back-on-marketing-heres-what-to-do-instead\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2021\/10\/street-fight-2.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>202<\/span>\n\t\t\t\t\t\t<span itemprop='width'>270<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2021-10-03 17:12:31<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-10-03 17:12:31<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Now\u2019s Not The Time To Cut Back On Marketing. Here\u2019s What To Do Instead<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3380 slide-entry-overview slide-loop-2 slide-parity-even  av_one_fifth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/jeffgreenfield.com\/how-to-convince-local-businesses-to-get-back-on-the-air\/' data-rel='slide-1' class='slide-image' title='How To Convince Local Businesses To Get Back On The Air'><img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2021\/08\/insideradio-2-260x185.jpg\" class=\"wp-image-3381 avia-img-lazy-loading-not-3381 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2021\/08\/insideradio-2-260x185.jpg 260w, https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2021\/08\/insideradio-2.jpg 282w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/jeffgreenfield.com\/how-to-convince-local-businesses-to-get-back-on-the-air\/' title='How To Convince Local Businesses To Get Back On The Air'>How To Convince Local Businesses To Get Back On The Air<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2021-08-31T19:23:22-04:00\" >August 31, 2021<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/how-to-convince-local-businesses-to-get-back-on-the-air\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2021\/08\/insideradio-2.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>202<\/span>\n\t\t\t\t\t\t<span itemprop='width'>282<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2021-08-31 19:23:22<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-08-31 19:23:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>How To Convince Local Businesses To Get Back On The Air<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3243 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_fifth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/jeffgreenfield.com\/attribution-predictions-2019-interview-with-jeff-greenfield\/' data-rel='slide-1' class='slide-image' title='Attribution Predictions 2019: Interview with Jeff Greenfield'><img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/08\/martech-2-260x185.png\" class=\"wp-image-3244 avia-img-lazy-loading-not-3244 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/08\/martech-2-260x185.png 260w, https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/08\/martech-2.png 282w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/jeffgreenfield.com\/attribution-predictions-2019-interview-with-jeff-greenfield\/' title='Attribution Predictions 2019: Interview with Jeff Greenfield'>Attribution Predictions 2019: Interview with Jeff Greenfield<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-08-08T09:27:29-04:00\" >August 8, 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/attribution-predictions-2019-interview-with-jeff-greenfield\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/08\/martech-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>201<\/span>\n\t\t\t\t\t\t<span itemprop='width'>282<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2020-08-08 09:27:29<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2020-08-02 09:41:09<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Attribution Predictions 2019: Interview with Jeff Greenfield<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3249 slide-entry-overview slide-loop-4 slide-parity-even  av_one_fifth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/jeffgreenfield.com\/nab-brands-are-moving-to-traditional-media\/' data-rel='slide-1' class='slide-image' title='NAB:  Brands Are Moving Back To Traditional Media'><img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/08\/jeffatnaba-2-260x185.png\" class=\"wp-image-3250 avia-img-lazy-loading-not-3250 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/08\/jeffatnaba-2-260x185.png 260w, https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/08\/jeffatnaba-2.png 282w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/jeffgreenfield.com\/nab-brands-are-moving-to-traditional-media\/' title='NAB:  Brands Are Moving Back To Traditional Media'>NAB:  Brands Are Moving Back To Traditional Media<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-08-02T10:46:15-04:00\" >August 2, 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/nab-brands-are-moving-to-traditional-media\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/08\/jeffatnaba-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>201<\/span>\n\t\t\t\t\t\t<span itemprop='width'>282<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2020-08-02 10:46:15<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2020-08-02 14:45:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>NAB:  Brands Are Moving Back To Traditional Media<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3204 slide-entry-overview slide-loop-5 slide-parity-odd  av_one_fifth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/jeffgreenfield.com\/how-to-adapt-when-data-suppliers-change-the-landscape\/' data-rel='slide-1' class='slide-image' title='How To Adapt When Data Suppliers Change The Landscape'><img decoding=\"async\" width=\"259\" height=\"185\" src=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/forbes-2.png\" class=\"wp-image-3205 avia-img-lazy-loading-not-3205 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/jeffgreenfield.com\/how-to-adapt-when-data-suppliers-change-the-landscape\/' title='How To Adapt When Data Suppliers Change The Landscape'>How To Adapt When Data Suppliers Change The Landscape<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:24:46-04:00\" >July 26, 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/how-to-adapt-when-data-suppliers-change-the-landscape\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/forbes-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>185<\/span>\n\t\t\t\t\t\t<span itemprop='width'>259<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2020-07-26 10:24:46<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2020-07-26 10:24:46<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>How To Adapt When Data Suppliers Change The Landscape<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-3185 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_fifth first real-thumbnail posttype-post post-format-audio'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/jeffgreenfield.com\/susquehanna-securities-ccpa-google-chrome-privacy-briefing\/' data-rel='slide-1' class='slide-image' title='Susquehanna Securities &#8211; CCPA &#038; Google Chrome Privacy Briefing'><img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/privacy-2.png\" class=\"wp-image-3240 avia-img-lazy-loading-not-3240 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/jeffgreenfield.com\/susquehanna-securities-ccpa-google-chrome-privacy-briefing\/' title='Susquehanna Securities &#8211; CCPA &#038; Google Chrome Privacy Briefing'>Susquehanna Securities &#8211; CCPA &#038; Google Chrome Privacy Briefing<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:05:11-04:00\" >July 26, 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/susquehanna-securities-ccpa-google-chrome-privacy-briefing\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/privacy-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>185<\/span>\n\t\t\t\t\t\t<span itemprop='width'>260<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2020-07-26 10:05:11<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2020-07-26 16:31:38<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Susquehanna Securities &#8211; CCPA &#038; Google Chrome Privacy Briefing<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3181 slide-entry-overview slide-loop-7 slide-parity-even  av_one_fifth  real-thumbnail posttype-post 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class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-07-26T09:54:26-04:00\" >July 26, 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/bloomberg-technology-interview-on-singles-day\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/bloomberg1-260x185-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>185<\/span>\n\t\t\t\t\t\t<span itemprop='width'>260<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2020-07-26 09:54:26<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2020-07-26 16:41:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Bloomberg Technology Interview On Single&#8217;s Day<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3178 slide-entry-overview slide-loop-8 slide-parity-odd  av_one_fifth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/jeffgreenfield.com\/in-home-delivery-welcome-to-the-brave-new-world-of-store-to-home\/' data-rel='slide-1' class='slide-image' title='In-Home Delivery: Welcome To The Brave New World Of Store-To-Home'><img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/forbes3-2.png\" class=\"wp-image-3210 avia-img-lazy-loading-not-3210 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/jeffgreenfield.com\/in-home-delivery-welcome-to-the-brave-new-world-of-store-to-home\/' title='In-Home Delivery: Welcome To The Brave New World Of Store-To-Home'>In-Home Delivery: Welcome To The Brave New World Of Store-To-Home<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-07-26T09:51:50-04:00\" >July 26, 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/in-home-delivery-welcome-to-the-brave-new-world-of-store-to-home\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/forbes3-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>185<\/span>\n\t\t\t\t\t\t<span itemprop='width'>260<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2020-07-26 09:51:50<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2020-07-26 10:31:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>In-Home Delivery: Welcome To The Brave New World Of Store-To-Home<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3175 slide-entry-overview slide-loop-9 slide-parity-even  av_one_fifth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/jeffgreenfield.com\/are-the-hurdles-for-outcomes-based-measurement-surmountable\/' data-rel='slide-1' class='slide-image' title='Are The Hurdles For Outcomes-Based Measurement Surmountable?'><img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/forbes1-2.png\" class=\"wp-image-3209 avia-img-lazy-loading-not-3209 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/jeffgreenfield.com\/are-the-hurdles-for-outcomes-based-measurement-surmountable\/' title='Are The Hurdles For Outcomes-Based Measurement Surmountable?'>Are The Hurdles For Outcomes-Based Measurement Surmountable?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-07-26T09:49:45-04:00\" >July 26, 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/are-the-hurdles-for-outcomes-based-measurement-surmountable\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/forbes1-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>185<\/span>\n\t\t\t\t\t\t<span itemprop='width'>260<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2020-07-26 09:49:45<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2020-07-26 10:28:34<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Are The Hurdles For Outcomes-Based Measurement Surmountable?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3169 slide-entry-overview slide-loop-10 slide-parity-odd  av_one_fifth  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/jeffgreenfield.com\/why-ccpa-is-in-desperate-need-of-some-marie-kondoing\/' data-rel='slide-1' class='slide-image' title='Why CCPA Is In Desperate Need Of Some Marie Kondoing'><img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/ccpa-2.png\" class=\"wp-image-3211 avia-img-lazy-loading-not-3211 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/jeffgreenfield.com\/why-ccpa-is-in-desperate-need-of-some-marie-kondoing\/' title='Why CCPA Is In Desperate Need Of Some Marie Kondoing'>Why CCPA Is In Desperate Need Of Some Marie Kondoing<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-07-26T09:46:04-04:00\" >July 26, 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/why-ccpa-is-in-desperate-need-of-some-marie-kondoing\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/07\/ccpa-2.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>185<\/span>\n\t\t\t\t\t\t<span itemprop='width'>260<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2020-07-26 09:46:04<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2020-07-26 10:33:35<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Why CCPA Is In Desperate Need Of Some Marie Kondoing<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-3060 slide-entry-overview slide-loop-11 slide-parity-odd  post-entry-last  av_one_fifth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/jeffgreenfield.com\/special-edition-the-impact-of-losing-third-party-cookies-on-mta-the-advertising-ecosystem\/' data-rel='slide-1' class='slide-image' title='The Impact of Losing Third Party Cookies On MTA &#038; the Advertising Ecosystem'><img decoding=\"async\" width=\"260\" height=\"185\" src=\"https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/01\/jbg.png\" class=\"wp-image-3144 avia-img-lazy-loading-not-3144 attachment-portfolio_small size-portfolio_small wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/jeffgreenfield.com\/special-edition-the-impact-of-losing-third-party-cookies-on-mta-the-advertising-ecosystem\/' title='The Impact of Losing Third Party Cookies On MTA &#038; the Advertising Ecosystem'>The Impact of Losing Third Party Cookies On MTA &#038; the Advertising Ecosystem<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2020-01-28T08:30:00-05:00\" >January 28, 2020<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/jeffgreenfield.com\/special-edition-the-impact-of-losing-third-party-cookies-on-mta-the-advertising-ecosystem\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2020\/01\/jbg.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>185<\/span>\n\t\t\t\t\t\t<span itemprop='width'>260<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Jeff Greenfield<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/jeffgreenfield.com\/wp-content\/uploads\/2023\/06\/jgb-logo-1.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Jeff Greenfield<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-07-26T10:14:22-04:00\" >2020-01-28 08:30:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2020-07-26 10:42:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The Impact of Losing Third Party Cookies On MTA &#038; the Advertising Ecosystem<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2611,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attribution Measurement | Thought Leadership from Jeff Greenfield<\/title>\n<meta name=\"description\" content=\"Digital marketing provided marketers what \u2018appeared\u2019 to be better measurement. 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