C3 Metrics Selected as AlwaysOn Global 250 Leader

C3 Metrics, the leader in viewable impression technology and advertising attribution, today announced it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies likely to disrupt existing markets and entrenched players in the Global Silicon Valley. C3 Metrics was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

“We are honored to be selected by AlwaysOn as one of its top 250 global technology companies,” said CEO Mark Hughes. “This recognition highlights the fact that C3 Metrics is growing quickly on a global scale, and we look forward to helping others discover the benefits of our breakthrough technology in viewable impressions and advertising effectiveness.”

C3 Metrics and the AlwaysOn Global 250 companies will be honored at AlwaysOn’s tenth annual Innovation Summit at the Computer History Museum on July 23, 2012. This two-day executive gathering highlights the significant economic, political and commercial trends affecting the global technology industries. The Innovation Summit’s goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry.

“This year’s AlwaysOn Global 250 companies have been shaken up by the recent surge in on-demand and mobile innovation. This year’s crop of robust, innovative applications has launched a complex world of interconnected, sophisticated data being used by a voracious consumer and business userbase. Coupled with a massive smartphone and tablet adoption, the opportunities for this year’s winners are unlimited,” says Tony Perkins, founder and editor of AlwaysOn. “The 2012 AlwaysOn Global 250 winners are driving the technology market into new, uncharted territory, representing the highest-growth opportunities we’ve seen in the private company marketplace in the history of the Global Silicon Valley.”

The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.

C3 Metrics is the first platform to integrate viewable impressions as outlined by the IAB, ANA and 4A’s in the 3MS (Making Measurement Make Sense) initiative along with attribution and real-time alerting.

A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2012-AlwaysOn-Global-250-Top-Private-Companies

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