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Last month PQ Media, a well-known media research firm in Stamford, Conn., published its new estimate of the total value of product placement in TV and film: $5.7 billion in 2006. That number is an increase over its estimate of the value of product placement in 2005, which was $4.48 billion. PQM’s 2005 number is […]
Last month, while the television networks were staging their upfront presentations for advertisers, the Writers Guild of America held a press conference to reiterate its objections to product placement—the practice of positioning name-brand items in a scene and weaving them into dialogue. This was the latest instance in a steady stream of disapproval by the […]
During the past four months, Apple iPods, Macs and other products have been featured 250 times on 38 different network primetime shows, including such hits as “CSI: NY” and “The O.C.,” for a total of 26 minutes of exposure — and all of it was free for one of Hollywood’s biggest brand stars. With its […]
What’s fueling the virtual product placement fire? In a word, TiVo. American mass-media consumers are tired of boring, irrelevant, intrusive ads sandwiched between gripping stories with plot lines that can better be digested without reminders of what to do when your toilet bowl clogs or your mufflers go south, and they now have the technology […]
In every episode of the Showtime series “Weeds,” a character drinks It’s A Grind coffee. “To be on a television show like Weeds means a lot to our brand, especially while we’re in a stage of growth,” said Rick Kowalski, the vice president of operations. The Long Beach-based chain currently has 70 locations across the […]
Even a virtual soldier gets hungry sometimes. That’s why one new firm is helping Subway, the sandwich chain, embed advertisements for its $2.49 daily specials in the video game Counter Strike. The real ads – still in test mode – appear on signs an alert gamer encounters while patrolling a virtual city. And they appear […]
OVER the past couple of years, the branded entertainment business has been in denial about product placement clutter on television. That denial tends to look something like this: An exec grudgingly admits that branded TV airtime is increasing, but it’s OK because their specific placements are so “organic,” “subtle,” “natural,” and “seamless” that viewers either […]
When video gamers lube their cars in Electronic Arts’ “Need For Speed Most Wanted,” they don’t use just any oil. They use Castrol Syntec. And along the 337 miles of “drivable” roads in Midway’s “L.A. Rush,” billboards hawk everything from MTV to Piloti driving shoes. The signs that litter our real-life highways are increasingly finding […]
The gang in the WB television comedy “What I Like About You” has been lunching at Chili’s now and then this season. One of the characters, Vince (Nick Zano), recently got a job there. And fans who watch the Nov. 18 episode will hear an appeal for St. Jude’s Children’s Research Hospital in Memphis, Tenn., […]
From Jack Bauer’s Ford Expedition in 24 to Paula Abdul’s Coke cup on American Idol to Tom Hanks’ FedEx package in Castaway, someone had to place the brand name product on the set. It was no accident, and it probably wasn’t free. Far from free. Advertising Age magazine says it costs some $26 million to […]